Impact BBDO has been selected to create a major brand campaign for OSN, a subscription television service in the MENA region. The win follows the September launch of OSN’s new brand identity, 'Just Imagine.' With the campaign scheduled to start at the end of January, Impact BBDO will bring ‘Just Imagine’ to life across TV, print, outdoor and radio. This will be the first campaign that OSN has done with the support of an agency since Orbit and Showtime merged in 2009.
Hamad Malik, chief marketing officer at OSN, says he is pleased to see that the relationship, originally pitched as a project, is already expanding and that Impact BBDO is becoming a strategic creative partner.
“This is the vision we had,” says Malik. “Impact BBDO won the business due to their campaignable big idea which will certainly resonate with our audience. Impact BBDO’s pitch was impressive and committed, and we are thrilled to be working with an agency that understands and shares our passion for TV.”
Dani Richa, chairman & CEO of Impact BBDO MENA, says, “We are very excited about this win as we feel OSN is a fantastic platform for us to flex our creativity in a category that is all about entertainment and consumer engagement. We look forward to working very closely with Hamad Malik and his marketing team; we share a lot of creative values.”
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