Imagenation Abu Dhabi announced the launch of www.emiratifilmstar.com [1], an online portal which aims to discover the region’s untapped acting talent. From today – June 22nd – Emiratis and Arab expatriates in the UAE interested in auditioning for Imagenation Abu Dhabi’s films are invited to visit the website and apply. Those who meet the requirements have the potential of being invited for a casting call with the film’s casting director.

Imagenation Abu Dhabi revealed its Emirati slate which includes: Sea Shadow, Million’s Poet, Djinn, Alaska, Monsoon and Alis and Aishas earlier this month. Sea Shadow will be the first project to utilize the website -- with principal photography beginning towards the end of 2010.

EmiratiFilmStar.com will be in both English and Arabic and will act as a central resource for Imagenation Abu Dhabi’s casting directors as they scout the area for new and fresh faces as well as established actors to fill these coveted roles.

Stefan Brunner, COO Imagenation Abu Dhabi remarked: “The introduction of www.emiratifilmstar.com [2] follows our recent announcement relating to our international internship programme, and reinforces our commitment to discovering and fostering a pool of new talent. It is our intention to encourage and support fully those individuals with natural acting ability, in order to ensure that both on and off screen the standards are best-in-class.”

Imagenation Abu Dhabi is committed to developing the film industry in the UAE by producing films with Emirati content and talent, encouraging the growth of Emirati filmmakers, and advancing the quality of film production in the region. The company has a number of international partnerships which have allowed it to bring best-in-class experience and expertise back to the UAE to both develop local content and work closely with local talent, sharing the skills of Hollywood and the international production community with the industry in the UAE. Please visit www.emiratifilmstar.com [3] for further information.