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Impact BBDO Dubai took home a Silver Lion in the Film category for its Mercedes-Benz “Emirates Take Off” campaign at the 57th International Advertising Festival in Cannes at the end of June. The award contributed to the BBDO network winning “Agency Network of the Year” for the fourth year running.

The commercial, the first ever win within this category in the UAE, was aired on Emirates in-flight movie screens at exactly the same time as the plane accelerated down the runway. It allowed viewers to watch the car screen speed up and experience the closest feeling to an actual test drive – the incredible G-Force.

With work for more than 40 clients, 21 BBDO agencies from across every region came together to set another record of winning a total of 85 Lions that spanned all forms of communication from Cyber to Design, Direct, Film, Media, Outdoor, Press, Promotion, PR, Radio, and Titanium/Integrated.

Dani Richa, president of Impact BBDO Group, said, “This is another year in which we celebrate our creative supremacy, not only on a worldwide basis but also within our region. By staying true to our creative culture and reputation of always putting ‘The Work, The Work, The Work’ above all else, we have contributed to our share of Lions.”

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