Marketing to youth is tough, and not just because they have a different outlook on life to us; it turns out they also have a different language. To help you establish whether you can speak “yoof,” Communicate has put together a handy quiz. We’d love to say we wrote it all from our vast youth lexicon but, alas, we needed the help of hit book Pimp Your Vocab.

1) When you and your colleagues are “marinating” after an important client meeting, does this mean:
a. You are hanging out and relaxing? (After all, the extra budget is in the bag – they loved the concept of making pets wear branded clothing)
b. You are stewing in your juices? (Maybe because the client felt that branding pets was a very stupid idea indeed and now wants to put the business out to pitch)
c. You are in the bathroom? (The prawn sandwich turned out to be a bigger mistake than the pet-a-porter idea)

2) At an awards show, you describe the creative director of a rival agency as “completely bungalowed.” But what on earth are you on about?
a. You are simply observing that they are a burned out, hollow shell of a person with no fresh ideas, i.e. nothing up top (and no, it has nothing to do with the fact that you were turned down for a role with them two months ago)
b. You’re just making a casual observation that they are living in cloud cookoo land (if they think the air freshener campaign with the talking skunk has a chance of winning – it is derivative and poorly executed. It goes on to win Grand Prix)
c. Your suspicions that they may have had too much to drink (perhaps aroused by their slurred speech, poor coordination and lack of trousers) have been confirmed

3) When a press release is described as “chatting breeze,” what does this mean?
a. It is literally talking about cool air (a Dubai hotel has embarked on a major new project to air condition its entire beach, billed as the largest, biggest, most expensive, most energy inefficient project the world has seen)
b. Like 90 percent of press releases in the region, it is talking rubbish (which will help us file it)
c. It wont get to the point until the last paragraph (when we find out that 100 employees have been laid off in a “positive re-structuring and consolidation of our most important asset – our people”)

4) When stopping off to collect your boss at her house ahead of a two-day business trip to Bahrain, she asks, “Where’s your shizzle?” What does she mean?
a. Where is your shame? (Most people have a suitcase of some sort, you have your belongings in a value-chain carrier bag)
b. Where is your stuff? (You’re not going to get far in jeans and flip flops. Having said that, it is a creative pitch)
c. Where is your brain? (The trip is tomorrow not today, now please get off my property)

5) You like a girl in the office downstairs, but there’s a problem: she’s “frosted.” Why is that a problem?
a. She is dripping in bling (meaning she either has a husband buying her gifts, or she is independently wealthy and even further out of your league)
b. She has a serious dandruff issue
c. She is ice cold (treating you with a great deal of suspicion. Probably fair enough, since you followed her in the mall that time)

6) An intern can often be described as a “noob.” What does this mean?
a. They are a slave, bound to do your bidding (they can start by fetching you some chips)
b. They are a beginner or novice (they can start the learning process by fetching you some chips)
c. When it comes to brains, this one couldn’t even find the queue, let alone join the back of it (as long as they can find the shop, though, that’s fine – they can fetch us some chips)

7) If your boss can be described as “krank,” it means that:
a. She is extremely short-tempered (maybe it’s best not to tell her you just sent a confidential internal email detailing campaign mark ups directly to the client)
b. She is very uncool (when you get to be boss you’ll still be cool and popular with all your old colleagues. Of course you will)
c. She is great to work for (so what if she makes you stay late for no reason, and occasionally you catch her staring at you inappropriately)

8) When a new business prospect responds to your proposal with “fo’shizzle” it means:
a. He speaks a language you don’t understand (which could be a problem when you get to the copy writing stage)
b. Definitely (he likes the idea, and will almost certainly make the competing agency use it when he chooses them to handle the account instead of you)
c. He wants to pursue a career as a rapper (you should have guessed when you came in and he was wearing his cap on sideways)

9) When an ad agency’s latest campaign is described as “off the hook” it means:
a. It’s a carbon copy of at least one earlier campaign (in other words it is straight off the peg. It’ll probably still bag a Lynx, mind you)
b. It’s amazing and fun (though that doesn’t mean it’ll sell any more products)
c. The creatives behind it have been given free reign (to break new ground, without the constriction of an overly cautious client. The result will get them all fired)

10) When your boss says “Let’s kick it” after a busy day’s work it means:
a. The animal cruelty cases are not as far in the past as you had all hoped
b. Nothing (it’s the new office slogan, and you all have to live the company ethos. You respond with, “Yeah, kick it to the max.” Your parents would be ashamed)
c. She wants to relax and hang out somewhere (and you need a new job – this teenager speak is not healthy)