Vertu, the pioneer and leading manufacturer of luxury, handcrafted mobile phones has appointed boutique public relations agency, d’pr, as its local communications partner, starting from February 2010.
 
Vertu was founded in 1998 and is the ultimate in luxury mobile phone technology. Designed and manufactured in the United Kingdom, each Vertu phone is a complex masterpiece. Since its inception, the brand has created three distinct Collections - Vertu Constellation, Vertu Ascent Ti and Vertu Signature, all of which are engineered and handmade to perfection by a team of highly skilled craftsmen, using the finest materials.
 
d’pr will be responsible for further strengthening the Vertu brand in the GCC through a strategic, creative and highly targeted public relations campaign.
 
Commenting on the appointment, Mustafa Dada, regional marketing manager for Vertu MEA said, “Our objective was to find a Middle East public relations agency that would help Vertu to build a strong brand message and increase brand awareness through creative campaigns. The ideas presented by d’pr matched this criteria and identified well with the Vertu brand.”
 
Camilla d’Abo, managing director, d’pr added, “We are thrilled to have been appointed as the public relations agency for Vertu in the GCC and honoured to be recognised for our creativity and strategic value. We have a proven track record with global luxury brands and winning the Vertu account is a great opportunity to leverage our expertise in this area.”