Promoseven Riyadh has announced the appointment of Ahmad Beck to the position of executive creative director. With over 12 years of experience across the Middle East, including major wins locally and internationally, Beck’s new role at Promoseven “will provide him with the ideal opportunity to raise the bar on creativity in advertising in the Kingdom,” says a release.

“We are determined to find and recruit the best talent – building up a force of Saudis and expats which will solidify our teams and help deliver service and product excellence and refreshing creative solutions,” says Khaled Ghorayeb, general manager Promoseven Riyadh. “Promoseven is the agency of tomorrow and these steps are the beginnings of a whole new era.”

“Fresh new Saudi talents are now available in the market, and these are right on top of our list,” says Beck. “We will develop and grow them to reflect positively on our commitment to excellence in everything we do. The market is becoming diversified. New challenges provide new opportunities. I’m looking forward to the challenge of leading a team that will make our clients believe in the importance of advertising and marketing done the right way, the creative way, the effective way.”

Promoseven Saudi Arabia, one of the Kingdom’s largest communication agencies, is part of the Middle East Communication Networks (MCN).