TBWA/Raad – the Middle East and North Africa arm of global agency TBWA (Omnicom Group) – is strengthening its presence in Kuwait through an agency affiliation agreement with BCOMAD. The new company will be known as TBWA/RAAD/BCOMAD.

May Al-Babtain, CEO of BCOMAD, said: “The affiliation with TBWA/RAAD is a significant milestone in the history of BCOMAD Kuwait. TBWA is widely recognized by industry observers as the best networked agency on the global advertising scene and I am very confident this induction into the global TBWA family will deliver immediate benefits for both our existing clients and for our employees”.

TBWA is one of the fastest-growing global advertising networks, and was named by both Advertising Age and Adweek as Global Agency Network of the Year in 2008 and the most-awarded Agency Network by Creativity magazine in 2007.  TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.

TBWA/RAAD/BCOMAD will be managed by May Al-Babtain and Lama Al-Babtain, chief executive and creative director of the new agency respectively.