• RELEASE: TBWA/Raad wins at Cannes
  • Hansaplast print campaign takes bronze
  • by Press release on Monday, 29 June 2009
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The Middle East and North Africa arm of global agency TBWA (Omnicom Group), TBWA/Raad, has won a bronze award for its Beiersdorf Hansaplast product print campaign at the 2009 Cannes-Lions Advertising Festival.

Over 22,000 of the most creative advertising campaigns from across the world were showcased and judged at this year’s Cannes Lions Festival. The winning campaign for Nivea Hansaplast titled “Healed” included a series of print ads illustrating the plaster’s instant healing properties.

Speaking from Cannes, Reda Raad, group managing director of TBWA/Raad, commented: “The Middle East region has just added to its Cannes medal haul another trophy, and it’s testament to the wonderful creative culture that we foster at TBWA/Raad and across our 14 agencies in the MENA region.”

In a first for the Saudi Arabian advertising industry at Cannes, TBWA/Raad in Saudi received the first-ever creative recognition on behalf of their pest control client Masa.

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