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AlWaseet International has unveiled its newest creation: Waseet TV, which it describes as “a station for new, groundbreaking entertaining advertisements.”
 
The group’s portfolio already includes a number of printed, televised and digital media outlets, among them Al-Hayat, Al-Balad, Laha and Layalina International, Marie Claire Arabia, Top Gear Arabia, What’s On, the Guinness Book of World Records series and Al-Jazeera International.

The managing director of alWaseet International , John Fawaz, says that, “Waseet TV is an interactive station that uses simplicity as its slogan, much like the printed [outlets]….Waseet TV works by the principle which the newspaper became known for: simple and clear access…The trade-name is the same, but the television, which can be viewed for free and which offers a regional component, supplies more interface through game shows that draw in viewers who can participate in them, as well as through entertaining advertising. Waseet TV is keen on providing its viewers with the best shows in the region, allowing them to find new and one-of-a-kind products, displaying classified advertisements and supplying groundbreaking solutions to advertisers.

“Interactive advertising affords marketing specialists, in light of prevailing economic uncertainty, a means to build a strong, healthy relationship with consumers,” he says, promising that “Waseet TV will show groundbreaking resources that draw in the interest of viewers and, at the same time, respect the necessity of preserving balance between the values of the family and society.”

A Waseet TV flyer describes it as a “24/7 station with a grid that encompasses a broad range of entertainment programs, advertising and offers for the best deals on innovative products or products to be found on the market or on Waseet TV Shop.”

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