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Published on Communicate.ae (http://www.communicate.ae)

“Rusted porsches”

By test
Created 06/07/2009 - 12:09

We tweeted.
CommunicateME: Tell us what you think ad agencies will look like in five years. Answers on a tweet!

You tweeted back.

bilalhouri: @CommunicateME Less conventional media, and more new social media focus. Advertising is about conversations.

CarringtonMalin: @CommunicateME How many agencies will even want to call themselves 'advertising agencies' in 5 years time?

preeps76: @CommunicateME no traditional vs digital models, all agencies will be through the line, we'll see new digital platforms and more convergence

jassim: @CommunicateME more as an extn of the marketing team than evr,focus on ROI,analytics,consumer insights, operational efficiences wl be a givn

Jibbet: @CommunicateME they will turn into PR, social & creative media agencies... interactivity / conversation will be the key words...

jag_holmes: @CommunicateME  How an agency has changed is immaterial if in doing so it loses its goal; the creation of great advertsing through brilliant ideas.

jag_holmes: @CommunicateME That said expect digital acquisitions and mergers in a bid to keep up with technology and consumer influenced content

Lassam: @CommunicateME Large empty warehouses with rusted Porsches and BMW's in them?

Elzubeir: @CommunicateME ad agencies in 5 years will start looking like PR agencies. Make what you will out of that :)


Source URL:
http://www.communicate.ae/node/3007