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Leo Burnett Kuwait has won the account to launch the Nando’s restaurant brand in Kuwait.
 
The agency has been appointed to develop the launch campaign and ongoing brand building communications for the South African restaurant chain known for its flame-grilled chicken, Peri-Peri hot sauce and Barcelos Cockerel rooster mascot.
 
One key element of the multimedia communication program will be a viral marketing campaign, the first to be executed in Kuwait, according to an agency statement.
 
“Nando’s is about great food and a great atmosphere inspired by an appetite for life and love of laughter and eating. This must carry through in all of our communications, and so we need an extremely creative agency that demonstrates lots of passion and dynamism,” says Choji Lamba, managing director of Nando’s Kuwait.
 
Jad Hindy, General Manager of Leo Burnett Kuwait, says in the statement, “Not only is the [Kuwait food] industry increasingly crowded, but Nando’s is a brand that is world-renowned for its advertising campaigns. This makes for an exciting and challenging atmosphere that our enthusiastic team has fully embraced. Nando’s is a fun brand to work on and offers lots of creative opportunities that have already inspired our team here.”
 
The appointment represents Leo Burnett’s first food client in Kuwait.
 
Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait, says the win not only reflects the agency’s commitment to the Kuwait market but also the depth of expertise in the agency’s local office. “The Nando’s account demonstrates our ability to bring creative solutions and introduce lateral ideas to this evolving market.”
 
The campaign, set to break soon, will use a variety of media, including print, outdoor, ambient and online, the agency says.

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