UAE-based online B2B marketplace Tejari used the second annual CIPS Middle East Conference, which took place from October 21- 22, to showcase how Leo Burnett has benefited from its services in the region.
Leo Burnett has, Tejari claims, recorded a 25 percent increase in operational efficiency since migrating a majority of its procurement online with Tejari.
“The marketing and communications sector is one of the most competitive industries in the Middle East, and Leo Burnett has taken a leadership role by using online procurement through Tejari to become a streamlined and cost-effective organization,” says Omar Hijazi, CEO of Tejari, in a company statement.
Leo Burnett was one of the first media-related organizations to fully utilize the Tejari marketplace. In addition to providing its multinational clients with reputable suppliers of promotional displays, banners, posters, flyers, and other collateral; working with Tejari has also reduced the administration required for procurement, making the entire process more efficient and cost-effective, the statement says.
With future plans for even further advancements on behalf of multinationals such as Philip Morris, Leo Burnett hopes that one day all of its offices in the MENA region will benefit from Tejari's online marketplace.
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