• Roychoudhury becomes CIO of MCN
  • Middle East Communication Networks' Tom Roy Choudhury has stepped into a newly created role of chief innovations officer
  • by C.P. Sange on Thursday, 11 October 2007
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Tom Roychoudhury, previously the regional managing director of Middle East Communication Networks, has been appointed chief innovations officer.

Fadi Salameh, CEO of MCN, says in a statement, “Tom Roychoudhury has been the evangelist in our company towards this direction. He has been a successful change agent, and has always asked ‘What if?’ and ‘Why not?’ and ‘If not now, when?’ Tom … will be the main point of inspiration, and for our digital initiatives, but his role will be wider in scope, in that he will hopefully work with all of us closely to innovate, imagine, and jump forward into the future.”

Roychoudhury says, “We need to keep our agencies abreast and ahead of changing cultures, trends and viewpoints, carefully walking the thin line between our traditional ways of marketing communications and new and emerging media. … If we don’t do this for our clients, someone else will.”

He will work across all the agencies under the MCN umbrella, including Fortune Promoseven, Universal Media and Weber Shandwick.

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