This survey was commissioned by Communicate and conducted by Out of Bounds, a Dubai-based youth marketing agency. Without prompting, participants were asked to name their coolest, second coolest, least cool, and second least coolest celebrities. “Seconds” received 80 percent weighting relative to coolest and least cool. The sample size was 500: 250 male and 250 female, evenly spread between the ages of 15 and 24. Half the surveys were conducted online, and half in person. The breakdown of nationalities was as follows: 20 percent Saudi; 10 percent each Egyptian, Emirati, Indian, Jordanian, Kuwaiti and Lebanese; and 5 percent each American, European, Qatari and Syrian. All respondents were GCC residents and 227 lived in the UAE.
TOP 20 COOLEST
1. Brad Pitt – US actor
2. Johnny Depp – US actor
3. George Clooney – US actor
4. Sheikh Mohammed Al Maktoum – UAE public figure
5. Hussein Al Jasmi – UAE singer
6. Angelina Jolie – US actress
7. Nancy Ajram – Lebanese singer
8. Rashed Al Majed – Saudi singer
9. Mohammad Abdo – Saudi singer
10. Youssef Al Jarrah – Saudi presenter
11. Oprah Winfrey – US presenter
12. Wentworth Miller – US actor
13. P. Diddy – US singer
14. Al Pacino – US actor
15. Fadel Shaker – Lebanese singer
16. Elissa – Lebanese singer
17. Jude Law – UK actor
18. Ashton Kutcher – US actor
19. Edward Norton – US actor
20. Hassan Nasrallah – Lebanese public figure
TOP 20 LEAST COOL
1. Britney Spears – US singer
2. Victoria Beckham – UK singer
3. George W. Bush – US public figure
4. David Hasselhoff – US actor
5. Paris Hilton – US socialite
6. Jean-Claude Van Damme – Belgian actor
7. Dr. Phil McGraw – US presenter
8. Conan O’Brien – US presenter
9. Arnold Schwarzenegger – US actor, public figure
10. Celine Dion – Canadian singer
11. Courtney Love – US singer
12. Chuck Norris – US actor
13. Sylvester Stallone – US actor
14. Steven Seagal – US actor
15. Tom Cruise – US actor
16. Christina Aguilera – US singer
17. Pamela Anderson – US actress
18. Elijah Wood – US actor
19. Melanie Griffiths – US actress
20. Reese Witherspoon – US actress
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