One of JWT’s advertising campaigns has been added to a permanent collection in the Louvre.

The word “Justice,” is displayed on a poster – the top part of the word is clearly visible, however the bottom is smeared and barely readable. The copy reads: “Great ideas should never get stuck.”

This campaign, created by JWT for Double A paper, is now part of the poster collection of the Louvre’s Museé de la Publicité in Paris. It joins a collection of 45,000 contemporary posters. JWT is the first advertising agency in the Middle East to have its work added to the collection.

Exective director Chafic Hadad says, “This is a huge achievement and truly reflects our team work and dedication to the creative product.”