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Motivate Publishing has launched an Abu Dhabi edition of What’s On magazine

The magazine will be a tailored edition of the title, focused on entertainment, art and the cultural scene in Abu Dhabi.

Gina Johnson, group senior editor at Motivate, says the edition has been launched because, “There’s a real air of entrepreneurial spirit about the capital: Abu Dhabi is being lauded across the world as an emirate full of sophistication and unparalleled ambitions. It’s thriving and we really want to be a part of that. It’s a very exciting time for Abu Dhabi and we intend to ride the wave of success.”

Johnson says, “The Abu Dhabi edition will share some generic content with the UAE edition but will have a wholly dedicated section focused specifically on local events, interviews, reviews and news.” She says as the edition grows, Motivate are planning “local events, such as the What's On Awards, for the Abu Dhabi market.”

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