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Adhari Park Development Co (APDC) has appointed Memac Ogilvy Bahrain as its communications partner for Bahrain’s first family entertainment park, Adhari Park. Memac Ogilvy is working closely with APDC on all aspects of the park’s communication which will be rolled out during the next couple of months in the build-up to the park opening.

“We selected Memac Ogilvy as they were strategically strong and creatively sound,” explains Mohammed Abdul Khaliq, vice chairman of Adhari Park Development Co, in a press release. “We look forward to launching the exciting new look and feel for Adhari Park which we believe will inspire our target audience and encourage them to visit the park when it is open.”

“Adhari Park is an exciting challenge for the team in Bahrain. There are few more exciting creative challenges as extending a brand experience such as Adhari,” says James Duthie, managing director of Memac Ogilvy Bahrain, in the release.

“We are implementing the Ogilvy ‘360 degree philosophy’ to ensure we deliver the brand promise to all of Adhari Park’s audiences at every consumer touch point,” he continues. “We want to build an enduring experiential brand that will make every Bahraini proud.”

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