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In This Month's Issue

  • A walk on the blind side 01/01/2012

    WORDS FROM THE WISE SAMIR AYOUB, CEO, MINDSHARE MENA How did 2011 fare? 2011 was an exceptional and unpredictable year given the revolution...

  • In pursuit of effectiveness 01/01/2012

    What is desirable is not always easy to measure ...

  • Mob mentality 01/01/2012

    Novo Nordisk sets up flashmob for World Diabetes Day ...

  • The Communiquestion: Just do it 01/01/2012

    We ask the industry: What’s your New Year’s resolution, and did you achieve your last one? ...